The essence of Bull’s Eye Investing is quite simple. Target your investments to where the market is going, not to where it has been. Steady, Stable, Sure. Buying something that is undervalued, perhaps grossly undervalued, and waiting for the value to be seen by others is the way to real returns. Buying what everyone else is buying, after it has already risen in value, is why most investors simply do poorly.
— John Mauldin